3D Pop-Up Business Card
We wanted to invite people who receive our business cards to learn more about Tofufu through a playful and hand-on experience. That's why we designed our own pop-up business cards to make it fun and interactive.
Simply fold the card alone the lines, our business card can be quickly turned into a miniature toy shelf and micro-portfolio to symbolize what we do — we create fun illustration / characters and have fun with toys / sculptures.
Most business cards are often filed away and forgotten because there is no strong connection or association between the brands and the business cards for people to recognize and remember.
To solve this recognition problem creatively and cost-effectively, with tons of fun added, we wanted ours to be a playful and inviting business card that people can be amused, feel excited upon acceptance, and keep on their desktops instead of forever sleeping in the business card organizers, never to see the daylight again.
We believe that business cards can become great interactive elements as long as they are designed for the right purpose – to enhance the connection between the brand and the cards, not just design a pop-up business card that pops up.
By featuring characters from Tofufu projects on the folded shelf, people can also associate the business card with Tofufu’s brand image right away.